Artist: Why Should you Get Busy? 05/05/2010
With the introduction of online marketing, everything seems to be a click away. Yes, everything. I wouldn't bother going to HMV to purchase the latest albums or to CURRYS for an iPod. Yes, everything is a click away. My neighbour started shopping online even for groceries; fresh broccoli was dispatched at the door step he even went back online for the salt he forgot to include to the shopping list. EVERYTHING. This allows not only the laziest to remain on the couch 24/7 but also the busiest to get going.
Musicians can now have their tracks available on iTunes or Amazon without needing a great record deal to come through. As long as you're good, you're good to go. And so the competition has become even greater to the benefit of those who don't know what to listen to. They now browse all day, listen to it all and then decide that it should be available on Limewire for free download, and so they get the track and keep on searching.
Those who live of their art a.k.a artists suffer the quick dispatch they once praised. You don't understand till it hits you. One of my productions with almost half a million hits on youtube hasn't been spared either, I was amazed to realise how many people own my video and by own I mean they have the original file I didn't give them. So it goes and so the artist stays wondering where to go next?
Get busy. Organise yourself. Build a reliable team to get you busy or organise you if you don't know how to do so. Be strategic, know how to read the trend and be trendy. Be prepared to invest in your business- in case you haven't realised it yet, it is a business. Be ready to capitalise on the free advertisement you're getting. The more the tracks are played (legally or illegally) the more people will know about you and what you do.