Artist: Why Should you Get Busy? 05/05/2010
With the introduction of online marketing, everything seems to be a click away. Yes, everything. I wouldn't bother going to HMV to purchase the latest albums or to CURRYS for an iPod. Yes, everything is a click away. My neighbour started shopping online even for groceries; fresh broccoli was dispatched at the door step he even went back online for the salt he forgot to include to the shopping list. EVERYTHING. This allows not only the laziest to remain on the couch 24/7 but also the busiest to get going.
Musicians can now have their tracks available on iTunes or Amazon without needing a great record deal to come through. As long as you're good, you're good to go. And so the competition has become even greater to the benefit of those who don't know what to listen to. They now browse all day, listen to it all and then decide that it should be available on Limewire for free download, and so they get the track and keep on searching.
Those who live of their art a.k.a artists suffer the quick dispatch they once praised. You don't understand till it hits you. One of my productions with almost half a million hits on youtube hasn't been spared either, I was amazed to realise how many people own my video and by own I mean they have the original file I didn't give them. So it goes and so the artist stays wondering where to go next?
Get busy. Organise yourself. Build a reliable team to get you busy or organise you if you don't know how to do so. Be strategic, know how to read the trend and be trendy. Be prepared to invest in your business- in case you haven't realised it yet, it is a business. Be ready to capitalise on the free advertisement you're getting. The more the tracks are played (legally or illegally) the more people will know about you and what you do.
The Introduction 04/20/2010
In 2006, my wife bought me a camcorder for my birthday. It was a home camcorder, best for filming a few things around yourself; a dog running in a park or yourself pulling funny faces when you put the cam on one of those £15 tripods. I was just trying.
The first editing programme I used was Sony Vegas 6.0, real fun. The month that followed, I met a rap artist living not far from my flat. That was in Brighton. I decided to make him the guinea-pig. We went around a few locations, outside in the freezing waste. It was still fun. I was filming and someone was doing what I judge best for him to do, a shoot here and there. I was very proud of my first cut. It was the first cut.
The year that followed, I was helping produce a programme that was broadcasted on one the Sky channels. The same year, I produced "Stay Tuned" it went straight forward broadcasted on local channels in the US. It was fun. That's how it all started. Today, I'm thinking how far I came [SMILE], it's all good.